Social Media

There’s a lot of talk currently about social media, about the importance of a company or brand’s presence and engagement in platforms such as blogs, twitter, facebook, foursquare and more. Alot of media on the subject runs along the lines, ‘If you’re not already involved in social media it’s too late’ which is a scary concept for many people who know a little, but not alot about the subject.

Social media does offer a whole new world in terms of marketng, media and communications. A social media strategy needs to form one significant part of a company’s marketing or communications plan.

Some key advantages for a brand or business to being actively involved in social media are:

• high organic ranking on search engines such as Google
• exposure to new contacts, opportunities to connect with people, new products and ideas
• engagement with customers in real time
• manangement of online presence – what are customers, suppliers, media, competition saying and doing
• the ultimate: increase sales by being visisble and engaged with the market

The more time spent engaging with the market in terms of consistency and frequency via social media, the more effective it will be as a marketing communications tool. Time is a valuable commodity, and many small and medium businesses don’t have much of it to spare in day-to-day business operations.

Silver Dollar Words aims to take the guess work out of the enormous and constantly changing amount of information on social media, and can assist with social media in a number of ways, designed to fit with individual circumstances:

• set up of the blog and social media accounts; integration with the main website
• ongoing writing or editing of blogs and posts to faceboook and twitter – communication with the company on a regular basis to discover ‘news’ items and current topics to broadcast
• ongoing engagement in relevent conversations online, management of online PR
• regular measurement of  a company or brand’s presence online; the impact on its social media and marketing objectives eg customer service, sales.
• providing up-to-date knowledge of new developments and trends in social media and how these can best be used for a brand or business.